Hardwood and Hollywood

Kendrick Lamar ‘Holds Court’ to Pay Homage to the Reebok Classic Club C

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Paying homage to the upcoming global release of the Club C sneaker for Spring 2017, Kendrick Lamar ‘Holds Court’ with Reebok Classic in a four-part video series shot by acclaimed director Nabil.

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As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick is the perfect validator for the Club C – a Reebok staple since 1985.

Here, Nabil captures Kendrick in a series of short films, shot in front of a projection Compton High School’s tennis court, discussing the values intrinsic to both him and the sneaker; fearlessness, confidence and expression.

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