Hardwood and Hollywood

Future gets timely collaboration with Reebok Classic Zoku Runner x Freebandz

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The following is straight from the press desk of our friends at Reebok Classic:

Reebok Classic is launching the latest evolution of the ZOKU RUNNER through the launch of the Reebok Classic ZOKU RUNNER x Freebandz, representing the first collaboration for this new sneaker style.

Reebok Classic’s new contemporary silhouette, the ZOKU RUNNER first debuted on March 2nd in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ULTRAKNIT technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The ZOKU RUNNER also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.

The Reebok Classic ZOKU RUNNER x Freebandz sneaker was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone black & white ULTRAKNIT upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.

Speaking to his natural synergies with Reebok Classic’s latest design, Future commented, “The ZOKU RUNNER is about evolution, moving forwards…that’s what I look to do creatively.”

The Reebok Classic ZOKU RUNNER x Freebandz sneaker retail for $115 USD / 129€, available at http://www.reebok.com/us/zoku_runner and select retailers worldwide.

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