Culture of Hoops
BMF Debut Recap: adidas Basketball BOOST
On Sunday, July 17, adidas held an exclusive unveiling of the first Boost basketball shoe at the MGM Grand Garden Arena in Las Vegas. The highlights showcase Damian and Derrick joining former NBA player and event emcee Greg Anthony to introduce the all-new Crazylight Boost and D Rose 5 Boost basketball shoes. Boost, an industry-first cushioning innovation brings game-changing energy return, comfort and responsiveness to players when they need it most. Media in attendance of the “Boost Your Game” experience also had the chance to hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new signee Marcus Smart. Crazylight Boost will be available at adidas.com on September 1 for $140 and D Rose 5 Boost will be available October 23 for $140 at adidas.com. Join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram at @adidashoops with #Boost.
