Culture of Hoops
BMF Style Debut: Nike LeBron 12 Lifestyle
LEBRON 12 LIFESTYLE: LIVE LIKE THE KING
On the court, LeBron James is one of the greatest spectacles to ever play the game. Off the court, he’s a father, friend, and student of greatness—even his own, making it a point to learn from the past to better his future. Wherever he goes, he’s greeted by flashing cameras and a swarm of relentlessly dedicated media personnel. To prepare for another 82-game season—and the circus that surrounds it—he needs to seek solitude.
Presenting the Nike LeBron 12 Lifestyle.
Featuring a synthetic leather upper, pyramid-shaped molds scale the silhouette like walls of a fortress–shielding his on-court persona of “King James”–from his off-court lifestyle. Black patent leather on the toe box shines like his energetic play on the hardwood and his smooth, relaxed demeanor off it. Gold aglets highlight his championed legacy. Challenge Red hues on the translucent sole and Flywire provides contrasting accents on the shoe’s monochromatic base. Completing the design, a woven heel pull-tab, displaying James’ signature and lion crest also bears the message, “Protect me from myself”—a reminder that the only person that can prevent your greatness stares back at you in the mirror.
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BMF Style: The Baller Mind Frame is more than the ball – it’s the lifestyle that surrounds the ball. BMF Style brings you the best styles in sportswear, fashion apparel, and accessories for when you’re away from the venue of play, whether you’re checking for new gear or for your favorite athletes’ pieces outside of the locker room.