Culture of Hoops
adidas and Extra Butter Announce Alphabounce Beyond Colorway Exclusive
Brought to you by our friends at adidas.
adidas unveils the Alphabounce Beyond Extra Butter colorway exclusive, a white and aero blue silhouette inspired by VO2 Max training. The shoe is exclusively available at the New York sneaker and streetwear boutique pop-up shop at 101 Stanton Street starting March 16.
The Alphabounce Beyond is the first major franchise update for the running shoe designed for athletes who use running as a tool to dominate their sport. The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.
The adidas Alphabounce Beyond Extra Butter exclusive is available March 16 through March 28 for $130 at Extra Butter’s pop-up shop at 101 Stanton Street (a block away from the store at 125 Orchard Street) and shop.extrabutterny.com. The Pop-Up is open from 11 a.m. to 7 p.m.
To join the conversation and follow activation calendar updates, please use #Alphabounce, #ExtraButter, @adidasrunning and @extrabutter on Instagram and Twitter.
For more information, visit adidas.com and shop.extrabutterny.com.