Culture of Hoops
Introducing adidas Athletics x Reigning Champ Collaboration Featuring Von Miller and Kyle Lowry
adidas introduces its newest collaboration, adidas
The Vancouver-based company designs and manufactures premium athletic wear with a focus on timeless design and innovative construction. adidas Athletics, a new apparel category launched in August 2016, bridges the gap between athletes’ style and on-field performance, celebrating the untold stories of game day and capturing the journey in the moments that surround sport.
The adidas Athletics x Reigning Champ collection uses technical fabrics inspired by modern architecture and clean, neutral colors including black, white and grey. Additional apparel styles for men and women include a Spacer Bomber Jacket, French Terry Crew and French Terry Pants.
Check out Super Bowl MVP Von Miller and NBA All-Star Kyle Lowry in the adidas Athletics x Reigning Champ campaign videos below.
Footwear styles include the coveted adidas UltraBOOST and PureBOOST X Trainer, adidas’ first women’s specific shoe with a unique floating arch. The apparel ranges from $45 to $220 and the footwear ranges from $150 for the PureBOOST X Trainer to $180 for the UltraBOOST.
The adidas Athletics x Reigning Champ collection launches globally on November 29 at adidas stores, adidas.com, ReigningChamp.com, Reigning Champ stores and select boutique retailers including Concepts and Nice Kicks.