Culture of Hoops

Introducing adidas Athletics x Reigning Champ Collaboration Featuring Von Miller and Kyle Lowry


adidas introduces its newest collaboration, adidas Athletics x Reigning Champ, bringing together the best of both brands with premium apparel and footwear made for athletes. This collection marks the first time that Reigning Champ has created products for women. The collaboration features pinnacle product that speaks to a shared design philosophy founded on performance and functionality. Highlights include spacer mesh, a material typically utilized in footwear uppers and Reigning Champ’s iconic French Terry fabric.


The Vancouver-based company designs and manufactures premium athletic wear with a focus on timeless design and innovative construction. adidas Athletics, a new apparel category launched in August 2016, bridges the gap between athletes’ style and on-field performance, celebrating the untold stories of game day and capturing the journey in the moments that surround sport.

The adidas Athletics x Reigning Champ collection uses technical fabrics inspired by modern architecture and clean, neutral colors including black, white and grey. Additional apparel styles for men and women include a Spacer Bomber Jacket, French Terry Crew and French Terry Pants.

Check out Super Bowl MVP Von Miller and NBA All-Star Kyle Lowry in the adidas Athletics x Reigning Champ campaign videos below.

Footwear styles include the coveted adidas UltraBOOST and PureBOOST X Trainer, adidas’ first women’s specific shoe with a unique floating arch. The apparel ranges from $45 to $220 and the footwear ranges from $150 for the PureBOOST X Trainer to $180 for the UltraBOOST.

The adidas Athletics x Reigning Champ collection launches globally on November 29 at adidas stores,, Reigning Champ stores and select boutique retailers including Concepts and Nice Kicks.

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