Culture of Hoops
adidas Makes First 3D Shoe Available for Purchase with Exclusive Drop
Brought to you by our friends at adidas.
adidas today announced that it will be making its 3D technology shoes available to purchase for the first time with a limited edition release. The 3D Runner will be available for $333 via adidas Confirmed in New York with sign ups starting today and reservations opening Dec. 13. Pairs can be picked up on Dec. 15 at adidas NYC, the brand’s new flagship store.
The shoe features an engineered 3D web structure with dense zones in high force areas and less
“This is just the beginning,” says Mikal Peveto, senior director of adidas’ Future team. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.”
adidas unveiled the 3D Runner in August when a select number of its top athletes – including Team GB heptathlete Jessica Ennis-Hill, USA swimmer Allison Schmitt and Colombian BMX cyclist Mariana Pajon – were gifted pairs.
A limited number of the shoes will also be made available on Dec. 15 in London and Tokyo.