Hardwood and Hollywood

BMF Debut: Under Armour ClutchFit Drive “Innovate”

ClutchFit Innovate

As Black History Month nears, Under Armour Basketball’s new shoe pays homage to the widespread innovation and technology contributions of the African American community.

The “Innovate” ClutchFit Drive features a beaming fully reflective upper accented by a light bulb icon atop the tongue. This special edition PE will be worn on-court Monday, January 19th by Stephen Curry, Kemba Walker, Brandon Jennings, Greivis Vasquez and many other UA Basketball athletes.

The shoe’s full-length Micro G cushioning platform offers up a responsive ride all game long, while the full-length herringbone traction pattern provides multi-directional grip for every jab and cut.

This shoe releases on Saturday, January 24th on UA.com and is priced at $125.

Courtesy of Under Armour


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Sandy Dover serves as Managing Partner of Hardwood & Hollywood. With background as Senior Editor, Leadership Board Member, and Equity Partner of H&H as well, Sandy has his hands in everything creative, editorial, social, and strategic for the outlet. Sandy precedes his time with the Complex Media partner as a feature writer, multimedia producer-photographer, and event correspondent for a number of major media publications and outlets, including Yahoo!, SLAM, and both ESPN and espnW. Sandy is an industry insider concerning the NBA, footwear and sportswear, product, technology, lifestyle & fashion, and fitness & training.

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