Culture of Hoops

BMF Hoops: Nike KD7 Good Apples

Courtesy of Nike

What do an apple orchard and a basketball court have in common? A lot, if you ask Kevin Durant.

Durant, who led the league in scoring four out of the last five years, is a perfectionist and hard-working student of offensive efficiency and shot analytics. Durant views the basketball court similar to an orchard where every shot is an apple.

“I approach scoring like apple picking,” says Durant. “Keep the good ones and leave the rotten ones.”

The apple-picking concept inspired the KD7 Good Apples shoe, the latest version of Durant’s seventh signature shoe that fuses performance innovation with inspirations from Durant’s journey on and off the court. The KD7 Good Apples shoe features splashes of red and green.

The reigning MVP tailors his shooting drills around numerical imbalances and efficiency, with a philosophy based on prioritizing. This approach has become a fun competition within the game for Durant.

“Let’s say you have 40 apples on your tree,” says Durant. “I could eat about 30 of them, but I’ve begun limiting myself to 15 or 16. Let’s take the wide-open three and post-up at the nail. Those are good apples. Let’s throw out the pull-up three in transition and the step-back fade away. Those are rotten apples.”

KD7_Good_Apples_653996_063_topdown_FB_33556 KD7_Good_Apples_653996_063_3qtr_pair_FB_33552 KD7_Good_Apples_653996_063_back_FB_33558 KD7_Good_Apples_653996_063_detail1_FB_33551 KD7_Good_Apples_653996_063_inside_FB_33557 KD7_Good_Apples_653996_063_outsole_FB_33553 KD_QUOTE_33562


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