Culture of Hoops

Reebok to rep Shaq’s “Brick City” on Black Friday

Shaquille O’Neal is one of the greatest players to ever play basketball, one of the most physically gifted athletes anyone has ever seen, but he’s also one of the most-reppin’ ballers we’ve ever seen. Having long called San Antonio, TX; Baton Rouge, LA; Orlando, FL; Los Angeles; Miami; Phoenix; Cleveland; Boston; and now Atlanta all home, Shaq and Reebok Classic have decided shine some light on the place where the future Hall of Famer first called home – Newark, New Jersey.

To honor his birthplace appropriately, Reebok Classic is releasing the Shaq Attaq “Brick City” on Black Friday to give fans a little bit of history.

Per Reebok:

Newark, New Jersey – aka “Brick City” – has earned a reputation for its gritty toughness and unforgiving streets.  A place where the odds are stacked against you, Brick City either builds or breaks those who live in it.  It takes hustle, heart and a little luck to make it out, but those who do are undoubtedly shaped by where they came from.  The chip they carry on their shoulder is a badge of honor.  In a city where only the strong survive, Shaquille O’Neal overcame the odds and became one of the greatest NBA athletes to ever play the game.  

On November 29th, Reebok Classic will pay homage to Shaq’s home town by releasing limited pairs of the Shaq Attaq “Brick City”

Cop ‘em at Foot Locker, Finish Line, Champs, Jimmy Jazz, Shoe Palace and for $160 while they last…

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