Kyrie Irving is one of the most talented and dynamic guards currently playing in the NBA. Though he’s had a terrible time leading the Cleveland Cavaliers to any sort of on-court success (albeit trying as hard as he knows how to do), his play has still been among the top. Wins and losses aside for a moment, Nike has honored the Australian-born point guard with his own inspired shoe — the Nike Zoom HyperRev.
A favorite of the Kicks & Sportswear committee (of one), the Zoom HyperRev is probably one of Nike’s most forward-facing designs and actually is probably way more advanced in its design, with respect to ergonomics.
See more of the Nike Zoom HyperRev below (courtesy of Nike), and don’t forget to follow @BMFKicks at Instagram and Tumblr.
Engineered around the less-is-more design principle, the Nike Zoom HyperRev maximizes the foot’s natural motion where it’s needed most.
Developed with the speed and quickness of phenom point guard Kyrie Irving top-of-mind, the Nike Zoom HyperRev maximizes performance and comfort. The upper features mesh and a dynamic Nike Flywire system made up of super-strong, ultralight nylon cables for locked-down support.
The feel and responsiveness of the Nike Zoom HyperRev is enhanced with the combination of full-length Nike Zoom and a lightweight Phylite midsole.
Designer Leo Chang’s goal was to create a lightweight, breathable and flexible shoe that delivered a custom fit with proprioceptive feel. The shoe’s ankle support features flexible foam lining within the mesh.
Full performance benefits of the Nike Zoom HyperRev include:
Full-length Nike Zoom provides responsive cushioning encased within a lightweight Phylite midsole for responsive shock absorption.
A dynamic Flywire system made up of super-strong, ultralight nylon cables cradles the foot for locked-down support just where it’s needed.
The foam comfort of the collar and heel area provide a proprioceptive feel combined with stability and support during quick lateral cuts.
The Nike Zoom HyperRev launches globally on Nike.com and select retail locations beginning Jan. 1, 2014.