Culture of Hoops

BMF Style: Nike Air Max 90 Breathe

BMF Style: Because balling is more than the roundball – it’s the lifestyle that surrounds the ball. BMF Style brings you the best styles in sportswear and fashion apparel for when you’re away from the court, whether you’re checking for new gear or checking for your favorite NBA players’ pieces outside of the locker room.

Courtesy of Nike — featuring the Nike Air Max 90 Breathe >>

Thirty years strong, the Nike Air Max family gets better generation after generation. Air bags have seen many shapes, sizes and iterations. Uppers have been dressed in leather, canvas, suede, Hyperfuse, tape, Vac-tec and Engineered Mesh, updating each classic with modern technology to fulfill contemporary needs. Now Nike Sportswear introduces the Nike Air Max Breathe Collection, designed to keep your feet free from the oppressive summer heat.

Drawing insight from the on-the-go Brasilian lifestyle in which one might find themselves on the beach one minute and pounding pavement the next, the Air Max Breathe collection deconstructs iconic silhouettes, transforming classic sneakers into ultra-breathable, lightweight shoes. To produce the most breathable Air Max models to date, the shoes have been stripped to their core essentials—layers of reinforcement removed and heavy materials jettisoned. Spacer mesh is used to create pockets of space between the upper materials to allow for increased airflow.

The pack innovations include taped seams, moisture-wicking linings, open-mesh uppers, elastic laces, soft heel counters, and natural motion tooling, combining to deliver iconic silhouettes true to their roots and built for summer. Contoured for comfort, the Nike Air Max Breathe Collection modernizes the summer wardrobe by making more with less.

Air Max 90 Breathe

Natural motion tooling adds a flexible forefoot to the traditional AM90 Air unit in the Air Max 90 Breathe for seamless movement. An open-mesh, no-sew upper reduces weight and promotes breathability, while a new soft heel counter and elastic lacing system allow for easy on-and-off wear.SU14_NSW_AM90_BR_GryRed_S_V2_28363 Su14_NSW_AM90_BR_GryRed_H_V1_28364

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