Culture of Hoops

BMF Style Debut: Nike Free Mercurial Superfly HTM

Courtesy of Nike | featuring the Nike Free Mercurial Superfly HTM >>

To mark the opening of NikeLab locations across the globe, on June 12, Nike will release the Free Mercurial Superfly by HTM exclusively within physical NikeLab locations and through

Nike brings the innovation, performance and bold personality of the new Nike Mercurial Superfly boot to the streets with the introduction of the Nike Free Mercurial Superfly by HTM. Filtered through the collaborative design lens of NIKE, Inc. President and CEO/ designer Mark Parker, Fragment Design Founder Hiroshi Fujiwara and Nike design legend Tinker Hatfield, HTM continues its tradition of hinting to the future of footwear design with disruptive interpretations that defy convention. Dedicated to disciples of design and innovation, the Free Mercurial Superfly by HTM is inspired by the benefits of performance football and also integrates Nike’s most celebrated performance technologies such as Nike Flyknit and Nike Free.

Playing off the performance benefits of fit, heightened sensation and natural motion, the Free Mercurial Superfly by HTM acknowledges the need for these same performance benefits to respond to the rigors of everyday wear. To capture the aesthetic language of speed and style associated with the Nike Mercurial design ethos, the shoe retains a lightweight Nike Flyknit upper. Similar to that of the Mercurial Superfly boot, it boasts a sock-like fit and high, integrated ankle cuff that eliminates distraction and enhances reaction—on or off the pitch.

Likewise, dynamic Nike Flywire cables were preserved to boost support, while NIKESKIN, which provides waterproofing on the boot, was eliminated to enhance breathability. The Swoosh logo, which is airbrushed and oversized, reflects the Mercurial boot’s trademark look.

A Nike Free 5.0 platform sole complements the form-fitting upper and enhances natural motion for a comfortable, flexible ride; the leather heel adds support and premium styling.

The Nike Free Mercurial Superfly by HTM debuts June 12 in Stealth Black exclusively at NikeLab destinations around the world and on

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