Courtesy of adidas
Ahead of the US Open, adidas unveils the latest #smashthesilence campaign directed by Novak Djokovic. Before he steps on the court wearing his exclusive Barricade 7 sneaker Novak took some time to encourage his fans to help him smash the silence.
Take a look at the video here: https://www.youtube.com/watch?v=7BF-G7vQeNU&feature=youtu.be
“Every Grand Slam has its own unique atmosphere that makes each one of them special. What I can always count on are the amazing tennis fans and vibe they create on and off-site. It was a long 18 months for me before winning my 7th slam title in July but they were always standing beside me and believing in me,” said Novak Djokovic. “The support I get from my fans gives me the strength that goes above and beyond training. Their support helps me feel more powerful in critical moments! That’s why I’m looking forward to showing them my appreciation with some special footage during the US Open. Just make sure to follow #smashthesilence to see!”
For a chance to appear alongside Novak fans should share their images on Twitter or Instagram using #smashthesilence and @adidasTennis. For additional information follow the @adidasTennis and @DjokerNole conversation on Twitter throughout the US Open.