Culture of Hoops

BMF Debut: Under Armour Performance Chino

Courtesy of Under Armour

Last fall, we brought our brand DNA out of the gyms and athletic fields and into the athlete’s life when he’s not performing, with the UA Performance Chino. By adding subtle and functional technical benefits we have redesigned this menswear staple to feel and perform better without sacrificing fit and design.

Performance Features include:

Soft, durable fabric wicks sweat, resists wrinkles & allows for maximum movement
4-Way Stretch fabrication allows greater mobility in any direction
Moisture Transport System wicks sweat away from the body
Anti-Odor technology prevents the growth of odor causing microbes
Waistband uses elastic stretch for insane comfort

The Performance Chino is the first in a line of upcoming products where UA is bringing apparel innovation into tailored staples that won’t be worn during a workout or game.

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BMF Style: The Baller Mind Frame is more than the ball – it’s the lifestyle that surrounds the ball. BMF Style brings you the best styles in sportswear, fashion apparel, and accessories for when you’re away from the venue of play, whether you’re checking for new gear or for your favorite athletes’ pieces outside of the locker room.

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