Courtesy of Nike
Kobe Bryant demands provocative design innovation. Aesthetics aside, his appetite for the most revolutionary footwear technologies, materials and fit have fueled a special connection with Nike designer Eric Avar. The two have pushed the limits for a decade, with their vision coming full circle with the Kobe 9 Elite Low. DESIGN GENESIS The Kobe 9 Elite Low is Bryant’s most innovative shoe to-date, featuring three leading technologies: Flyknit, Flywire and Lunarlon. Flyknit provides a lightweight, breathable solution for a summer basketball shoe that performs equally well indoors or outdoors. Flyknit and Flywire technologies are a one-two punch, leading to a dynamic fit for intricate, on-court footwork. Eliminating bulk and distraction was a focus for Avar with disciplined design in a low cut with no distractions. PURPOSEFUL Flyknit technology introduces a new way to create a shoe upper out of what is essentially yarns. It drastically reduces waste from the upper with a low cut and efficient production process compared to traditional methods. INSPIRATION The Kobe 9 Elite Low brings Bryant’s muses to life. The artistry of music and its ability to move and inspire people has always intrigued the athlete. From classical to pop, he has appreciation for multiple genres. The Kobe 9 Elite Low ‘University Red’ is linked to pop music and its ability to transcend the decades, with artists, songs and dance moves that stand the test of time.