Culture of Hoops

Damian Lillard Debuts His ‘NBA Swingman’ by adidas

Courtesy of adidas

adidas and the NBA today debut a new TV commercial featuring NBA All-Star Damian Lillard of the Portland Trail Blazers.

View the spot here:

The spot is the latest installment in a series of commercials celebrating the launch of the revamped NBA Swingman jersey. Previous commercials starred Dwight Howard of the Houston Rockets and Andrew Wiggins of the Minnesota Timberwolves. Additional commercials featuring Kenneth Faried of the Denver Nuggets and Joakim Noah of the Chicago Bulls will follow in the coming days.

Created by adidas, the commercial is a humorous take on the busy lives of NBA athletes. In the spot, Lillard requires the assistance of a “swingman” body-double to help meet his many obligations from practice, to photo shoots, to interviews and pregame preparation.

The new adidas NBA Swingman jerseys are designed with a premium mesh material and new name and number application that more closely replicates the authentic jerseys worn on-court by NBA players. The jerseys feature a slimmer cut that offer a more tailored, stylish fit. Images of the new NBA Swingman jerseys are available for download here.

The adidas NBA Swingman jerseys are available now at, the NBA Store on Fifth Avenue team retailers for $110.

Join the conversation on Twitter and Instagram by following @NBA and @adidasHoops with #NBASwingman.

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