BMF Hoops: Nike LeBron 12 ‘NSRL’ Collection

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Courtesy of Nike

LeBron James showcases an extraordinary blend of strength, court vision, efficency and explosive speed while competing at basketball’s highest level. His rare skill set requires innovative footwear tailored to the specifications of his multidimensional game. The LEBRON 12 is designed to enhance James’s explosiveness while combining three key benefits: superior cushioning, harnessed support and natural flexibility.

BORN IN THE LAB

Nike’s Sport Research Lab provides the Nike Basketball design team with in-depth analysis on athletic performance and scientific testing. The LEBRON 12 was born in the lab, where scientific data and analysis substantiated the need for next-generation cushioning, support and flexibility. This science-led insight was maximized for James while accounting for the diverse needs of athletes worldwide. The lead colorway, the LEBRON 12 NSRL, was inspired by the new shoe’s genesis in the lab.

ACCELERATED EXPLOSIVENESS

Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air delivers the same great cushioning it brought to footwear when first introduced to basketball in 1995; now the hexagonal Nike Zoom Air is mapped to the pressure points of the foot where it’s most needed for basketball performance. In tandem with the sole, the lightweight and breathable Megafuse upper is designed to act as a molded second skin that minimizes weight and amplifies breathability and comfort.

SUPERIOR SUPPORT

James runs approximately three miles per game, and the average player changes directions about 1,000 times over that distance, requiring supportive, comfortable footwear to withstand tremendous impact and torque. Dynamic Flywire cables provide lockdown support for James’s unrivaled combination of speed and strength. The upper is constructed for a precise fit, with Hyperposite wings that deliver targeted support and protection.

STORYTELLING

The initial seven LEBRON 12 colorways are inspired by James’s game, physical attributes and the analysis that went into the development of his latest signature shoe:

LEBRON 12 NSRL – James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear.

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