Culture of Hoops

Reebok Classic Celebrates The Ventilator with The FADER’s Coast to Coast

Courtesy of Reebok

Reebok Classic x The FADER’s two-part concert series, Coast to Coast, concluded with a big finale last night in New York City with performances from Kiesza and Brenmar, hosted by Hot 97’s Miss Info at Openhouse.

Concert goers were treated to a DJ set by the talented Brenmar before Kiesza took the stage in her Reebok Classic “Ventilator” sneakers. Accompanied by her dancers, Kiesza performed and danced her way through the songs from her recently released full length album “Sound of a Woman” and closed the show with her breakout hit “Hideaway” to the cheering crowd.

Coast to Coast was developed as a platform to integrate music with style, and celebrate the Reebok Classic Ventilator in New York and Los Angeles, which is on the verge of celebrating its 25th anniversary. To help celebrate these artists, the concert series hit both coasts with exclusive performances, in addition to pieces of content that document each artist in their home base, which will be live on later this year.

Born during the golden era of Reebok design and technology innovation, the Ventilator was a game-changing runner when it was first introduced in 1990 and remains a wardrobe staple for many of today’s hottest up and coming artists.

The Reebok Classic “Ventilator” sneakers retail between $80-$90 and are available at key retailers such as Jimmy Jazz, Urban Outfitters, Bait, Shoe City and

Brenmar - Kiesza - Miss Info DJ Brenmar wearing Pump Omni Lites Guest - Reebok Frestyle Hi Int Wedge Guests - Reebok kicks Kiesza in Reebok Ventilators Kiesza performance 6 Kiesza performance 1 Kiesza performance 2 Kiesza performance 3 Kiesza performance 4 Kiesza performance 5 Miss Info in the Freestyle Hi Int Wedge Reebok Classic product wall Reebok x Fader Coast to Coast Outside Reebok x Fader Coast to Coast 1 Reebok x Fader Coast to Coast 2 Reebok Ventilator (Womens)


BMF Style: The Baller Mind Frame is more than the ball – it’s the lifestyle that surrounds the ball. BMF Style brings you the best styles in sportswear, fashion apparel, and accessories for when you’re away from the venue of play, whether you’re checking for new gear or for your favorite athletes’ pieces outside of the locker room.

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