Culture of Hoops

BMF Debut: Under Armour Alter Ego Boxerjock

This Holiday season, Under Armour has combined one of our most compelling partnerships with one of our premier products— UA Alter Ego® and the UA Boxerjock.

Ask any guy who’s tried them— nothing beats UA’s underwear. The UA Alter Ego Boxerjock wicks sweat away and dries quickly thanks to UA’s signature Moisture Transport system, as Anti- Odor technology prevents the growth of odor-causing microbes. The UA Alter Ego Boxerjock keeps you cool and dry when and where you need it most.

This holiday season, unleash your inner superhero with the UA Alter Ego Boxerjock, available at for $30, featuring Batman and Spider-Man.

Courtesy of Under Armour

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BMF Training: Being a baller isn’t just about what you’ve done in the box score – it’s about how you prepare to ball when you’re away from it. BMF Training is about bringing you the latest in training footwear, apparel, and equipment that can help you raise your game and also give you insight into what the best athletes are wearing in preparation for their battles on the big stage.

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