Culture of Hoops

BMF Style: Nike LeBron 12 Lifestyle Denim


LeBron James is no stranger to hard work. His drive is what guided him to basketball’s ultimate pinnacle. His strong work ethic can be dated back to his early roots growing up in Akron, Ohio, where he watched his city prevail through the dedication of its industry workers. Nicknamed the “Rubber City,” for its major tire production, Akron’s blue-collar workforce is honored in the latest LeBron 12 Lifestyle.

Featuring denim on the quarter panels, the upper reflects the rugged apparel worn by the city’s factory workers. Micro-suede runs from the toe up the tongue, adding a premium touch that’s accented by vibrant Flywire support on the eyelets. A volcanized gum sole complements the shoe’s lining, reflecting the color of sturdy work boots. Additionally, the city is honored with its “330” area code highlighted on the heel tab.

Celebrate the city of Akron.

Courtesy of Nike

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BMF Style: The Baller Mind Frame is more than the ball – it’s the lifestyle that surrounds the ball. BMF Style brings you the best styles in sportswear, fashion apparel, and accessories for when you’re away from the venue of play, whether you’re checking for new gear or for your favorite athletes’ pieces outside of the locker room.

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