Culture of Hoops

BMF Debut: adidas Ultra BOOST

adidas has created a masterpiece platform in the BOOST technology. In just two years, adidas BOOST has spread across all categories in adidas’ major sports sectors of footwear, and now The Brand With The Three Stripes has advanced with another leap forward into engineering its flagship technology with Ultra BOOST.

See more on the debut of adidas Ultra BOOST below, courtesy of adidas.

adidas today brings unprecedented comfort and energy to runners with the launch of its most technically-advanced running shoe yet, Ultra BOOST. The full-length BOOST midsole is comprised of 3,000 energy capsules – 20 percent more than any shoe to date. The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step.

adidas officially unveiled Ultra BOOST at an event in New York with the help of athletes Sammy Watkins, David Villa, Yohan Blake, Wilson Kipsang, Jenn Suhr, Tori Bowie and Ajee Wilson.

“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST,” said Eric Liedtke, adidas executive board member. “adidas has raised the industry standard with BOOST and will continue blazing a path in Energy Running for those who dare to follow.”

A Stretch Web outsole with a perforated, elastic design puts runners closer to the BOOST cushioning, allowing them to maximize the energy-return benefits. A new heel construction comfortably cradles the foot and adjusts to the Achilles tendon’s natural movements. For a customized fit and feel, a new, featherweight sock liner adapts to runners’ individual foot forms. Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows for more independent movements between the heel and forefoot, giving runners superior stability and a smooth, controlled run.

To ensure Ultra BOOST can deliver ultimate comfort and energy return mile after mile, adidas put the shoe through the ARAMIS testing system most commonly used by institutions including NASA, Boeing and Audi.

“Each technology featured in Ultra BOOST was built to complement each other providing energized adaptability through a customized fit, look and feel,” said Ben Herath, vice president of design for adidas Running. “While we’ve taken innovation to the next level, the sleek silhouette of Ultra BOOST is built to look as good as it performs.”

adidas Ultra BOOST will be available at and select retailers nationwide on February 11 for $180.

SS15_Boost_PR_FW1_LED_3x2 SS15_Boost_PR_FW2_3x2 SS15_Boost_PR_FW2_LED_3x2 SS15_Boost_PR_App_M_3x2 ultrasketch_02 ultrasketch_01 SS15_Boost_PR_treated_3x2_F1 SS15_Boost_PR_Act_01_3x2 SS15_Boost_PR_Act_02_3x2 SS15_Boost_PR_Act_05_3x2 SS15_Boost_PR_Act_06_3x2 SS15_Boost_PR_Act_07_3x2 SS15_Boost_PR_Act_08_3x2 SS15_Boost_PR_Act_09_3x2 SS15_Boost_PR_Act_10_3x2 SS15_Boost_PR_Act_14_3x2 SS15_Boost_PR_Act_15_3x2 SS15_Boost_PR_Act_20_3x2 SS15_Boost_PR_Act_21_3x2 SS15_Boost_PR_Act_22_3x2 SS15_Boost_PR_Act_25_3x2 SS15_Boost_PR_Act_26_3x2 SS15_Boost_PR_Act_27_3x2

BMF Running: Bringing you the best and latest in footwear, sportswear, and equipment in running and trail – only at Baller Mind Frame.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To Top