Culture of Hoops

BMF Hoops: Nike KOBE X ‘5AM Flight’ Collection

Driven by superior performance, the KOBE X features hybrid cushioning, an advanced traction system and a seamless textile upper. Superior functionality is often driven by a less-is-more design philosophy where the whole is greater than the sum of its parts. The KOBE X blends three essential performance elements crafted into a clean, minimalist form.

The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping to enhance natural movement, along with a new Zoom Air unit in the heel. This trio leads to a responsive ride that is a great combination of firm, soft and flexible.

Both the midsole and outsole are encapsulated in a translucent rubber casing to visually showcase the inner-technology. This transparent approach was also inspired by Kobe Bryant‘s recent willingness to personally open up and reveal more of himself at deeper levels without reservation.

The outsole features hundreds of œnodules that grip the court, similar to the intricacy of the treads on performance racecar tires, which grip and splay at high speeds. This new traction system works in tandem with the midsole cushioning to splay, flex and grip the court for zero distractions and maximum grip, similar to tires on a racetrack.

Advanced textiles offer lightweight breathability and are more durable and strong than traditional mesh. The KOBE X introduces a new open-weave textile that is inspired by the pattern and strength of sharkskin. Inside the shoe a mesh bootie enhances ventilation and provides a comfortable, snug fit. Nubuck fabric on the shoe’s tongue features a mamba-inspired snake scale pattern, while the tongue’s underside features unique graphic prints symbolic of each colorway storyline.

The lead colorway, 5 AM Flight, takes inspiration from Bryant’s 40-foot, early morning leap from a diving platform in August 2013 as he recovered from surgery on his Achilles. The dive is symbolic of Bryant’s perseverance to overcome the odds and face fear head-on. The shoe’s blue palette represents the pool water of Bryant’s 5 AM flight. The KOBE X 5 AM Flight and coordinated apparel is available globally at and select retail locations.

Courtesy of Nike

SP15-BB-LD-KOBE-FLOW1_0230_v2_white_native_600 SP15_BB_KOBE_X_705317-403_Profile_native_600 SP15_BB_KOBE_X_705317-403_Back_native_600 SP15_BB_KOBE_X_705317-403_Detail_1_native_600 SP15_BB_KOBE_X_705317-403_Detail_2_native_600 SP15_BB_KOBE_X_705317-403_Detail_3_native_600 SP15_BB_KOBE_X_705317-403_Heel_native_600 SP15_BB_KOBE_X_705317-403_Medial_native_600 SP15_BB_KOBE_X_705317-403_Outsole_native_600

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