Culture of Hoops

Jordan Brand: 30 Years of Flight

Baller Mind Frame was fortunate to experience the Jordan Brand: 30 Years of Flight exhibit that took place during NBA All-Star Weekend. As a long-time Michael Jordan fan, it was mind-blowing to reminisce about basketball’s greatest of all-time. There were ad displays with the latest “I’m Not Michael, I Am Jordan” campaign that featured NBA stars affiliated with Jordan Brand, such as Blake Griffin, Carmelo Anthony, and Chris Paul when you begin the exhibit. There were also a bunch of photographic canvases with some iconic images of Jordan in the moment and captured very candidly. Display cases that highlighted Jordan and Nike’s journey also filled a long hallway of the exhibit. Overall, just seeing the man himself enshrined and encapsulated in these images and items was an excellent experience. Peep the images below!

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