Culture of Hoops

#beventilated: Kendrick Lamar debuts Reebok Classic Ventilator Day Glo

The Reebok Classic Ventilator continues its resurgence in the sport, lifestyle, and fashion sectors of culture, and leading the charge as always is the white-hot Kendrick Lamar, rapper extraordinaire — now with the new Reebok Classic Ventilator Day Glo.

See more of the Day Glo here and at BMF Twitter here, here, here, and here courtesy of our friends at Reebok Classic.

In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption, it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time.

Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running.

Capturing the electric energy found within unforgettable days and even hotter nights, Reebok Classic’s latest iteration of the Ventilator – Ventilator Day Glo – puts a bold, neon spin on the classic silhouette. Fearless and unapologetic, the bright colorways that make up this unique pack are for those not afraid to stand out or stand up.

Find the perfect colorway to complete your spring wardrobe on April 1st for $75 for adults and $65 for kids.

Men’s Color Ways (Yellow/Blue)

Available at Jimmy Jazz, Villa, Shiekh’s and Shoe Palace

Women’s Color Ways (Pink/Orange)

Available at Finish Line, Urban Outfitters, Jimmy Jazz and

Grade School Color Ways (Yellow/Blue)

Available at Finish Line and


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