Kendrick Lamar just keeps putting on for his city of Los Angeles and his partners at Reebok. In the new “Be Ventilated” video, Kendrick (who is slowly taking on mononym status) debuts his own recorded appearance in the Reebok Classic Ventilator Day Glo, the latest in the retro releases of the classic running model.
See the video and the rest of the sights, courtesy of our friends at Reebok Classic.
Today, Reebok Classic unveils an inspiring film featuring Top Dawg Entertainment artist, Kendrick Lamar.
Placing Reebok’s Ventilator Day Glo at the heart of a style revolution led by Kendrick, the film’s message has one solitary objective… to “Let it Flow.” A kaleidoscope of culture is represented through the streets of LA, as the masses stand up to the stale, expected and typical fashion norms that are currently in society.
For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, Reebok encourages you to move in your own direction. Claim your distinction. Be bold. Inspired by Kendrick Lamar’s definitive and powerful lyricism, Reebok is bringing a collaboration that invites you to do your thing… a little differently.
The Reebok Classic “Ventilator Day-Glo” will be available at Finish Line, Urban Outfitters, Jimmy Jazz, Villa, Sheikh’s, Shoe Palace, and Reebok.com for $75 for adults and $65 for kids. #beventilated @reebokclassics
Photo post-production by Sandy Dover