Culture of Hoops

Kris Bryant lights haters on “Fire” in adidas x Champs Sports video


One thing that athletes know about is doubt and how that affects the way they seek their goals. Kris Bryant of the Chicago Cubs knows all about that, seemingly, from the symbolism found his new video with Champs Sports, appropriately titled “Fire”. In it, you’ll see that he has his own edition of the adidas Originals ZX Flux ‘Kris Bryant Fire’.

See it here, courtesy of our good friends at adidas.


Chicago Cubs All-Star 3B Kris Bryant has scorched the big leagues since being called up in April, showing a cool confidence along the way. The rookie’s rapid ascension to stardom serves as the subtext for a new Champs Sports campaign touting the latest adidas Originals ZX Flux colorways – “Fire” and “Ice.”

Champs Sports’ new digital campaign features two (:30) spots with Bryant using fire and ice to destroy piles of rubble that symbolize the adversity he’s faced while making it to the big leagues. In the first spot, “Fire,” Bryant sets ablaze three big letters that spell out E-G-O, an inside-out ball cap representing superstition and a series of mannequins with “HATERS” scrawled on their chests. 

The adidas Originals ZX Flux “Fire” and “Ice” colorways are available exclusively at and you can follow the conversation on Facebook, Twitter and Instagram via and @ChampsSports  #ZXFLUX

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