NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
Today in sports, we’ve seen that women are long a niche aspect of its growth — women are true and real participants in how sports are framed and competed in, and fitness is hand-in-hand how sports are played. To bring that altogether, rapper YG headlined in New York City at the Reebok #girlswithgrit Showcase to honor some of the best women that Reebok has had the pleasure in working with to elevate women through its product and brand culture.
See all highlights of the festivities here, courtesy of our good friends at Reebok.
To celebrate the power of women, Reebok hosted a women’s focused party last night to fuse the worlds of fitness and fashion together. Constantly challenging women to showcase their fierce, tough beauty, Reebok is passionate about connecting females from all walks of life. The evening celebrates Reebok’s heritage as a lifestyle fitness brand by bringing music, fashion, and fitness to life under one roof. Reebok fused music and fitness to inspire New York’s fashion and fitness crowds through some of the coolest new workout trends, accompanied by a live soundtrack from rapper YG and DJ Virgil Abloh. Guests were also treated to an exclusive showcase of brand new Reebok Women’s product which will be available this fall exclusively at luxury fitness boutique, BANDIER. Tapping into BANDIER’s engaged audience of fashion-forward brand adopters and fitness enthusiasts, Reebok strategically partnered with BANDIER to launch the upcoming SS16 CrossFit capsule collection. BANDIER will be first to market for 3-6 months on a Japanese-inspired Puritsu CrossFit capsule collection, including 11 items exclusive to BANDIER stores.A true celebration of female empowerment, BANDIER founder and influential entrepreneur, Jennifer Bandier, and iconic beauty and swimwear model, Hilary Rhoda, were on hand to share their approaches to fashion and fitness alongside the inspirational Catherine Marshall, Director of Reebok business development.
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Hilary Rhoda attends The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Hilary Rhoda attends The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Hilary Rhoda attends The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: (L-R)Hilary Rhoda and Catherine Marshall attend The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: (L-R)Hilary Rhoda and Catherine Marshall attend The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: (L-R)Hilary Rhoda and Catherine Marshall attend The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: DJ Gina Turner performs during Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: DJ Gina Turner attends The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: DJ Gina Turner attends The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: DJ Gina Turner attends The Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: DJ Gina Turner performs during Reebok #girlswithgrit Showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the Ultimate Boxing Overthrow Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the Y7 Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the Y7 Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the Ultimate Boxing Overthrow Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the Ultimate Boxing Overthrow Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the Ultimate Boxing Overthrow Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Lo Bosworth attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Sophie Simmons attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Sophie Simmons attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Rain Dove attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: (L-R)Shooka and Rachel Lynch attend The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Rain Dove attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Sophie Simmons attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Eric Kelly attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Alicia Quarles attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: DJ Goofy performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Rain Dove attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Sophie Simmons attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Lo Bosworth attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Lo Bosworth attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: (L-R)Candice Kumi and Aly Teich attend The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Alicia Quarles attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: YG performs during Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Eric Kelly attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: (L-R)Candice Kumi and Aly Teich attend The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Rachel Lynch attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Lo Bosworth attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Rain Dove attends The Reebok #girlswithgrit showcase at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Ultimate Boxing Overthrow Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: Guests participate in the AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
NEW YORK, NY – SEPTEMBER 16: AKT in Motion Class at Marquee on September 16, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Reebok)
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