Culture of Hoops

‘The Wait Is Over’ as The Beard signs with adidas


This is the only thing that matters, aside from genuine and sincere partnership, as James Harden, “The Beard”, is officially striped with adidas for 13 years at $200 million and the wait is over, officially:


The wait is over. Today, NBA superstar James Harden officially joined adidas. To make sure he’s properly fitted, adidas made a special delivery in Houston, bringing a truckload of new adidas kicks and gear to James’ door.

Here’s what the three-time NBA All-Star had to say beginning the industry’s most dynamic partnership:

“Doing what’s expected isn’t enough for me. I’ve taken chances to put myself in a position to be successful and I’m hungry for more. I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,” Harden said. “Wanting to be the best – that comes with hard work, focus and making sure I’m always growing my game. It’s a credit to my time in Houston and I’m just trying to enjoy the moment, but I still have to remember how I got here and all the hard work it took.”

“After meeting with adidas I knew we could create something people won’t see coming. They want to celebrate me for who I am and what I stand for. They want to help me be closer to my fans, tell my story and make incredible product together. This is my chance to do something that can’t be done anywhere else. I think of myself as a creator on the court and I’ve built a game different than any other player in the league. I see an opportunity to become one of the best players in the world – adidas is the partner who will help me get there. I can’t wait to get started.”

When he’s on the court, James will lace up the Crazylight Boost 2015 in a variety of Houston Rockets colors.

Follow @adidashoops on Twitter and Instagram with #teamadidas for more.

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