Culture of Hoops

Reebok ZPump Rise Camo comes for hoops in pebbled print

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Basketball is back in at Reebok, and it’s fused fashion with form for hoops in its latest creation — the Reebok ZPump Rise Camo.

Reminiscent a bit of the Reebok Reignman and Shroud model from the late-1990s for former NBA superstar Shawn Kemp, the ZPump Rise has essentially made a bootie into a performance shoe with customizable fit — worthy of a look.

See more on the new Pump, courtesy of our friends at Reebok.

The Pump technology takes Reebok’s patented custom mold fit back to the court with a true performance basketball sneaker – The ZPump Rise.

The ZPump Rise incorporates a lightweight, fully customizable air filled cage that pumps up and molds to any player’s foot for a locked-in custom fit. By using 3 key lightweight parts, this shoe delivers both high performance features as well as wearable comfort. The fusion compression sleeve offers a seamless and irritation-free upper. The construction of the internal mesh bootie is designed to provide all-over foot support for vertical and lateral movements on the court. But what makes this sneaker stand out from the rest is the fully customizable air-filled-cage that provides the foot with a locked–in custom fit.

The third drop in this three-part series is the ZPump Rise Camo launches this week for a December launch. Adding a fashion forward print to this unique silhouette allows it to stand out from all the others rather than blend in with its surroundings. Grab your pair for $124.99 at Reebok.com or Finish Line.

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