Culture of Hoops

Crep Protect x NBA unite to keep kicks clean


Basketball shoes normally are a kind of all-conditions gear that are played in everywhere and anywhere regardless of weather and environment. Seems pretty logical that you can have something to keep those sneakers in the best possible condition, right? Crep Protect has you covered, in partnership with the NBA, in keeping your kicks as clean as possible with its new line of team-branded repellant product.

See more on the Crep Protect x NBA collaboration here at The BMF.


The National Basketball Association (NBA) and Crep Protect, a global lifestyle and footwear protection brand based in London, announced today a partnership to launch limited edition, team-branded footwear protection spray cans throughout the UK. The team-branded cans feature the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Miami Heat and New York Knicks, with more teams to follow at a later date.

Crep Protect pioneered the use of water repellent innovations to produce a spray that creates an invisible protective barrier,preventing rain and stains from damaging footwear. The cans will be available via presale beginning today at Crep Protect’s official website,, and for purchase at select high-street retailers and specialist sneaker stores.

“We are beyond thrilled to announce our collaboration with the NBA this evening,” said Crep Protect Co-founder and Director Jason Black. “Growing up playing and watching basketball, the NBA was such an aspirational brand to me personally and to a lot of my peers. Now as a young, emerging brand, we look at successful institutions such as the NBA for inspiration. They hold many of the same values at their core as we do, and we are really proud of what we have achieved working together. We look forward to building on this launch and our relationship with the team at the NBA.”

For more information on Crep Protect products, fans can follow @CrepProtect.

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