Culture of Hoops

Reebok x Lemar & Dauley capsule collection launches


Brought to you by Lemar & Dauley and our friends at Reebok.

If there is onDC46DAD9-23FC-4055-A6DE-9F07CC06C95Ee thing that Reebok owns in the game of basketball, it’s heritage. From the brand’s start in the sport in the early 80’s, Reebok has helped define the basketball landscape with groundbreaking footwear, sponsoring some of the game’s most awe-inspiring athletes.

For Spring/Summer 2016 Reebok Classic has teamed up with high impact streetwear brand, Lemar & Dauley, to deliver a unique footwear and apparel capsule.

5FF5A6B5-CDD5-4019-BC98-4B2010BAC03AFocusing on the brand’s rich 90’s basketball heritage, the designs feature iconic Reebok athletes Allen Iverson, Shawn Kemp, and Dominique Wilkins.  However, rather than placing images of these legends against a typical basketball backdrop, Lemar & Dauley reinterprets them as “Basketball Gods” and tells a unique story throughout the collection. Utilizing engineered prints and cut lines on elevated fabrics and reflective detailing, the collection delivers a fresh of breath air into the retro basketball landscape.6C0F1861-1D99-4CAE-B12C-F9F3D6217F5C

The Reebok x Lemar & Dauley capsule will launch on Friday, March 25, 2016, just in time for Easter Weekend, and it will be carried exclusively at and VILLA.

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