Culture of Hoops

BEEN TRILL x Budweiser x Pac Sun Collection debuts ‘King’ pieces for summer

By Sandy Dover

Posted on July 5, 2016

It’s sort of surreal to see Budweiser anywhere beyond a beer can/bottle, but thanks to the BEEN TRILL x Budweiser x Pac Sun collaboration collection, we’re seeing the King of Beers being worn.

It’s an interesting collection to say the least.

Check the pieces below with some words from corporate on the new spread:

“Been Trill puts a unique spin on the classic Americana trend by collaborating with America’s ultimate ‘King of Beers’”- Budweiser.
The collection stirs American pride by mimicking Budweiser’s Summer 2016 label. Styles include all-over prints, chambray wovens, embroidered graphics and the new “America” logo (including lines from the Pledge of Allegiance) that Budweiser began using on their cans and bottles earlier this year
Photographer: Atiba / Model: Steve Lee / Location: Cha Cha lounge, Los Angeles