Culture of Hoops

adidas Brings XENO to Baseball

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adidas today launched the XENO cleat collection – the first baseball cleats to feature adidas’ revolutionary XENO technology. As the pioneer of #CLEATHEAD culture, adidas continues to bring sneaker trends to cleats and the XENO collection marks a new era of style, innovation and performance for baseball.

XENO (pronounced “Z-No”) Technology is both responsive and reflective. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera or light, the XENO material explodes with a spectrum of bright colors and the cleats are completely transformed and continue to change appearance with shifts in movement and the angle of light.

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The XENO inspiration was drawn from the Xenopeltis snake found in Southeast Asia, known for its highly iridescent scales. adidas has a long history of incorporating snakeskin patterns and reflective materials into design, but XENO pushes the combined look to revolutionary heights.

The 2017 adizero Afterburner 3
Engineered for the game’s fastest 5-tool players, the new adizero Afterburner 3 is the lightest cleat in the game at 9.3 oz. This iteration features reflective XENO material draped onto the lightweight Sprintskin upper and tongue. The XENO design sit atop a full-length LITESTRIKE EVA midsole for increased cushioning and comfort.

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The 2017 Energy Boost Icon 2
The new Energy Boost Icon 2 features a redesigned upper with a street-inspired, reflective XENO TECHFIT bootie and a molded heel clip with a color-shifting treatment. For game changing comfort, the XENO design sits atop a full-length Energy Boost midsole.

For dynamic acceleration and traction, both the adizero Afterburner 3 and Energy Boost Icon 2 feature a PROTRAX cleat configuration with a matte finish plate treatment with rainbow cleat tips, balancing out the XENO upper and providing a stealth look to the bottom of the cleats.

The XENO adizero Afterburner 3 is available for $100 and the XENO Energy Boost Icon 2 is available today for $120 each at www.adidas.com.

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