On Thursday, August 25th, Reebok Classic took over the legendary Means Street Studios in NW Atlanta for a Reebok VIP Gifting Lounge in advance of Future’s summer tour appearance last night.
Reebok Classic’s exclusive seeding lounge was a celebration of Future’s homecoming and the first event after the announcement in July when both parties announced their long-term, creative partnership. Atlanta’s storied roots in culture, music and style provided the perfect backdrop for the tastemaker event.
Some of Atlanta’s most trend-setting VIPs like Big Boi, NFL player Deon Grant, MTV star DJ Young Fly, Offset from Migos, TI’s kids Messiah and Domani Harris, and more were laced up in key Reebok product in advance of Future’s concert that night, as they enjoyed cocktails and mingled with their fellow Atlantans to the tunes of DJ Don Cannon.
Guests had a unique opportunity to preview unreleased Reebok x Freebandz apparel that Future is sporting on tour, and footwear including the Instapump Fury Overbranded, Furylite JF and the Furyadapt OG. The product curation reflected both Future’s pioneering and elevated style mixed with Reebok’s design prowess, and served as a preview of what’s to come from the Reebok x Future relationship this Fall and into 2017.
Key products showcased at the lounge will be available for purchase beginning September 2016 at Reebok.com and retailers across the United States.