Culture of Hoops

adidas and James Harden Introduce the Crazylight 2016 ASU Edition

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The latest James Harden Crazylight 2016 pays tribute to James’ alma mater, Arizona State University.

James’ path to the NBA took shape at ASU, where he created a style all his own as a lights out three-point shooter with Eurostep drives to the rim.

“Arizona State helped mold me into the man I am today and this is my chance to show love, respect and how much they mean to me,” James explained. “I’ve been up there practicing this summer and it’s one big family. You find certain things in life, and you get attached to them. It’s no different with ASU.”

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The ASU edition Kicks feature a light gray jacquard upper, maroon detailing and Harden’s No. 13 badge accented in gold on the tongue. Crazylight 2016 incorporates full-length BOOST cushioning, a TPU forefoot roll cage and reengineered fast traction to amplify control at all angles of play.

To celebrate this latest Harden badged drop, adidas will partner with the 942 Crew to host a tailgate experience at ASU ahead of the Sun Devils’ first home football game Saturday, September 3. Students have a chance to grab a pair of their own Crazylight 2016 ASU edition and win tickets to see James when the Rockets take on the Suns this winter.

For more info on the tailgate experience stay tuned to SunDevilMarketPlace on Facebook and @ASUMarketPlace on Twitter.

The Crazylight 2016 ASU Edition ($130) is available now at Foot Locker and adidas.com.

Follow the conversation @adidashoops on Twitter<https://twitter.com/adidashoops> and Instagram with #Crazylight.

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