Culture of Hoops

Reebok celebrates Allen Iverson’s Legacy at Question Mid 20th Anniversary Event in NYC



unnamed-2At the Union Square FitHub in NYC, Reebok Classic held an exclusive celebration of Allen Iverson‘s legacy after his Hall of Fame induction last week as well as the 20th Anniversary of his iconic Question Mid sneaker this year.

unnamed-8Reebok surprised Allen Iverson by transforming the Union Square store into an homage to the “Answer” himself, fashioning the store into an art gallery, which included larger than life iconic photos of Allen Iverson shot by famed photographer Gary Land. Gary also provided Allen Iverson with his unreleased photography book that features some of AI’s top on court and off court moments, serving as a visual history of Allen’s storied career and legacy.



unnamed-5The event also served as a preview of the Packer Shoes takeover of the Union Square FitHub location and guests were able to check out the new Reebok Classic x Packer Shoes Question Mid “Curtain Call,” as part of the Question Mid 20th Anniversary collection this year.  Limited to just 500 pairs for $175, the all black colorway in premium Horween leather upper references both the original Question Mid “Red Toe” and “Blue Toe” sneakers with a hit of red on the toe box and blue on the collar.

Surrounded by some of his closest friends and supporters including Mike Packer (of Packer Shoes), Fabolous, Melody Ehsani, Swizz Beatz, Jahlil Beats, and Ramon Sessions, among others.


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