Culture of Hoops

Damian Lillard, adidas close to signing new shoe deal

Image courtesy of nikk_la/Flickr.

Image courtesy of nikk_la/Flickr.

Baller Mind Frame’s No Layups brings you the hottest NBA stories on the web mixed with personal opinion from our very own Aaron Lanton

Portland Trail Blazers guard Damian Lillard and adidas are on the cusp of finalizing a multiyear, lucrative shoe endorsement deal barring any hiccups, a league source informed

Once official, an announcement is expected in the coming days.

“We’re close,” Lillard told on Tuesday. “Nothing final yet. I’m excited.”

Adidas had a 30-day exclusive window to reach an agreement with Lillard and that period was set to expire on April. 1, according to another source briefed on the situation. If a deal was not reached, conversations with Nike and other shoe rivals would have commenced as soon as this week, we’re told. Comcast Sportsnet

The 23 year-old Lillard is having an amazing year. He has broken out as an All-Star (including participating in five events) and solidified his narrative as a reliable option in clutch situations. Barring injury or some zany , unforeseen situation such as being catfished and lying about it to everyone, Lillard will be one of the top guards in the league for a long time to come. – AL

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