adidas debuts Damian Lillard ‘BOOST or Bust’ video

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Courtesy of adidas

adidas today launched a new video campaign starring Damian Lillard of the Portland Trail Blazers to celebrate the arrival of the Crazylight Boost basketball shoe. Crazylight Boost is the first basketball shoe to feature adidas’ ground-breaking Boost cushioning technology. The industry-first innovation returns more energy than any other cushioning in the game. Titled “Boost or Bust,” the video takes a fictional and humorous look at what life for the 2014 NBA All-Star would be like without Boost in his basketball shoes. [youtube]https://www.youtube.com/watch?v=ZMERCL3SQ9M[/youtube] In the video, Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions. Following his interview, the world of “Bust” transforms into the world of “Boost,” where Damian is back to All-Star form on the court. The Boost or Bust campaign will continue with social, print and online presence and features additional adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague and Mike Conley. This NBA season, Damian will wear a special edition print colorway of the Crazylight Boost that will be available September 1 for $140 at adidas.com. Join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram at @adidashoops with #Boost.

Images post-produced by Sandy Dover >>>