Culture of Hoops

BMF Exclusive: Inside Under Armour Headquarters & ‘Ridge Reaper’

Ridge Reaper

Under Armour is one of the most innovative sportswear brands in the world. Known as a leader in training sportswear with its patented HeatGear t-shirt, the brand is known all across Planet Earth for making apparel that you’ll feel comfortable in, but that’s not all — the brand has ventured out into TV production, with its flagship show Ridge Reaper.

A hunting show that’s broadcasted on The Outdoor Channel, Ridge Reaper focuses on four top hunters who also double as UA executives in the company’s hunting sector. Jason Carter, Kip and Koby Fulks, and Bryan Offutt star as the crew go into remote parts of the United States hunting big game and documenting the journey as they reap the ridges of the wild from Mexico through Canada, making stops through Utah, New Mexico, Colorado, and more along the way.

Before the airing of the inaugural season of the show, UA invited select members of the media to meet the crew and tour the UA Campus in Baltimore, MD (fortunately, yours truly was brought along to look behind the scenes and see the sights of the world headquarters). Here, you’ll find images of UA World Headquarters where innovation is authored and training is primary (with no holds barred, as the media trained with Ridge Reaper‘s crew and with official UA athletes). Along the way, you’ll also see some of the top products that have since been released in an effort to equip people across the world with some of the best sportswear that currently exists — oh, and you’ll see the star cast of the show.

See below for more details on the show and an exclusive look inside one of the sharpest laboratories in sports science.

Courtesy of Under Armour:

The brand new half-hour TV series, titled “Under Armour Presents Ridge Reaper,” features seasoned hunter Jason Carter and the Under Armour team – comprised of Under Armour executives Kip Fulks, Koby Fulks, and Bryan Offutt – as they hunt the biggest game in western North America and bring the world’s most innovative sports brand into the high action outdoor entertainment arena of Outdoor Channel programming.

Produced by Red Point Digital, LLC and filmed in a documentary style, the series features Under Armour’s wildly popular Ridge Reaper line of hunting apparel and boots. From the highest mountain peaks to the hottest deserts, the Ridge Reaper team endures the most extreme conditions and expose themselves to the harshest environments as they relentlessly pursue big-game trophies.

“Ridge Reaper is bringing a new visual style to the world of hunting, and the collaboration with the Under Armour brand is extremely exciting for Outdoor Channel and our viewers,” said Jeff Wayne, Executive Vice President of Programming, Outdoor Channel.

Utilizing in-the-field interviews, voiceovers and riveting storylines similar to episodic dramatic television, a camera crew captures the harvesting of some of the most awe-inspiring trophies and epic adventures ever portrayed on outdoor television. Wayne continues, “The style of filming for the show will keep viewers on the edge of their seats. They’ll feel like they’re right there with the team on every hunt.”

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Photography courtesy of Sandy Dover & Under Armour


BMF Training: Being a baller isn’t just about what you’ve done in the box score – it’s about how you prepare to ball when you’re away from it. BMF Training is about bringing you the latest in training footwear, apparel, and equipment that can help you raise your game and also give you insight into what the best athletes are wearing in preparation for their battles on the big stage.

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