Culture of Hoops

Footwear of the Future Lands in LA with the Release of AlphaEDGE 4D LTD


Brought to you by our friends at adidas.

adidas announces the release of the AlphaEDGE 4D LTD, a running silhouette that blurs the line between performance and streetwear created using athlete data driven design.

 Ensuring adidas fans and running enthusiasts have fair, safe access to this limited high-performance shoe, the AlphaEDGE 4D LTD (in core black, grey, aero and ash green) is first available for reservation for $300 using the adidas App with pick up on Feb. 17 at adidas’ Santa Monica and Culver City stores.

 Customers in the Los Angeles area will need to download the adidas App and sign up to participate in the drop between Feb. 12 and Feb. 15 at 12 p.m. PT.  Reservations for store pick up will be confirmed on a first come, first served basis once the reservations window opens later this week. Much like adidas Confirmed, the adidas App will provide push notifications alerting users when the reservations window has officially opened.

 Limited pairs will also be available on and in three retail locations across the Los Angeles area image009including Nice Kicks, Bait and Undefeated starting Feb. 17.

 The AlphaEDGE 4D LTD is the product of adidas’ partnership with CARBON, an authoritative force in both design and technology.  Together with CARBON—and the firm’s Digital Light Synthesis technology—adidas uniquely crafts the midsole of each 4D shoe, harnessing light and oxygen to pioneering results.  Using this breakthrough technique, adidas is able to create midsoles that are specifically tuned to provide superior, controlled energy return.   This innovative process signals the future of manufacturing, through which, at some point, adidas footwear will be able to be produced, bespoke to the individual needs of each athlete’s foot.

 The adidas App is currently available for download in the Apple App and Google Play stores and is compatible with most Apple devices running iOS 9 or higher and with Android devices running with Android 5.0 or higher. In order to participate in this week’s AlphaEDGE 4D LTD reservation, it is recommended that current adidas App users update to the latest available version from the Apple App and Google Play stores.

 Follow the conversation @adidasUS and @adidasrunning on Twitter using #AlphaBounce.

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