Culture of Hoops

BMF Hoops: Nike KD7 Uprising

Courtesy of Nike

It’s rare to find an athlete at the top of his or her sport that possesses both genuine humility and a ferocious appetite to consistently outwork the competition.  Kevin Durant is just such an athlete and his rise to the top of the game parallels the rare weather phenomenon known as sprite lightning, which served as inspiration for the Nike KD7 Uprising colorway.

“I started from the bottom with humble beginnings and I’m focused on rising to the top,” said Durant.

Launched with a performance objective to help Durant stay lightning quick, the creative theme around Durant’s seventh shoe focuses on lightning and atmospheric events. Sprite lightning, a mystery to many meteorologists, rises upwards from the top of thunderclouds into the atmosphere. Like Durant’s own career trajectory, sprite lightning is rare and spectacular.

Born and raised in Seat Pleasant, Md., Durant learned how to prove the naysayers wrong through his own hard work and dedication.  Inspired by his late Coach Chucky Craig and his focus on work ethic, Durant has risen to the game’s MVP — with his sights set on more.

“Growing up in Maryland taught me how to survive and work hard, how to just go out there and believe in yourself,” said Durant. “So many people told me I couldn’t do it, but when you fall down, you have to get back up and learn.”

The KD7 Uprising shoe also is a nod to Durant’s fascination with meteorology that began when he was a kid.  The shoe features atmospheric graphics on the Swoosh and outsole.

KD7-Uprising-653996_370_topdown_FB_33830 KD7-Uprising-653996_370_3QtrPair_FB_33831 KD7-Uprising-653996_370_back_FB_33828 KD7-Uprising-653996_370_detail_FB_33827 KD7-Uprising-653996_370_insole_FB_33826 KD7-Uprising-653996_370_outsole_FB_33829 KD7_UPRISING_Quote_33825 KD_WITH_KID_PHOTO_33824


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