Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with a side of expert commentary. Inspired and provided by Senior Editor Sandy Dover.
Recently, BMF Sports debuted the #SnoopCleat Pack, a two-pair pack of adidas football cleats and trainers made with the likeness of rapper/entrepreneur Snoop Dogg’s favorite dog, the Doberman Pincher. Snoop, an avid football fan and nationally-heralded youth football league coach and organizer, has the #SnoopCleat pack in partnership with adidas for the upcoming football offseason training and season to come. Thanks to our friends at adidas, you can the performance cleat, the 5-Star 4.0 Snoop, and its companion trainer, the Gameday Snoop, in much closer detail here at BMF.
Below are some quick dets and then the exclusive images of the #SnoopCleat Pack, courtesy of your friendly neigborhood Gear Lifestyle Fashion Editor.
adidas and Snoop Dogg today officially unveiled the next generation of their football collaboration, the Snoop Dogg adizero 5-Star 4.0 Uncaged cleat and Gameday Trainer.
Designed and created in partnership with adidas’ Director of Football Development Snoop Dogg, the new cleat and training shoe pay tribute to the entertainment icon’s solo debut single, “Who Am I? (What’s My Name?)” music video, in which Snoop transforms into a Doberman.
Photographed, produced, and composed by Sandy Dover