Culture of Hoops

Look Closer presents… Reebok ZPump Fusion


Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with a side of expert commentary. Inspired and provided by Senior Editor Sandy Dover.

The Reebok ZPump Fusion — The PUMP — the most iconic feature of Reebok’s footwear history has returned and in a big way. It’s been seen on the likes of star music artist Kendrick Lamar, and superstar athletes like J.J. Watt and Ronda Rousey. There’s been a lot of excitement, but even with the excitement, there’s been a muted response. The Pump technology has been reintroduced, but so many years have passed since its initial offering, it’s sort of like a nostalgia feature for people who were aware in the 1990s.

So, maybe you haven’t seen the ZPump Fusion in person or up-close enough to make any decisions about what you think of it; if you’re the latter, you’re taken care of today. You’re invited to Look Closer and form a visual opinion.

You’re welcome.

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Photography by Sandy Dover. Most rights reserved.

Special thanks to Reebok.

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