Culture of Hoops

Reebok / Allen Iverson AI Question-Mid ‘Practice’ Launch Announcement


Brought to you by our friends at Reebok.

This Question Mid Practice release celebrates Allen Iverson‘s infamous “Practice” rant (which you can see below) on May 7, 2002. This mainstream sports moment went viral when Iverson said “Practice” over 20 times and the media ran with it, making Iverson’s soundbites one of the most famous sports press conferences of all-time.

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Inspired specifically by the baseball cap that AI wore during the press conference, his iconic signature shoe features a grey and black full-grain leather upper with red detailing—including the baseball stitching on the midfoot panels. Further detailing includes a heather grey cotton textile at each heel, gum rubber outsoles, and his infamous “practice” quotes transcribed on the graphic insoles.




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