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adidas Soccer Reveals New Ace16+ Purecontrol Ultra BOOST

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adidas Soccer today unveiled a brand new off-pitch interpretation of the ACE16+ PURECONTROL – the ACE16+ PURECONTROL UltraBOOST – bringing together the Primeknit upper from adidas Soccer and the industry-leading BOOST technology used in adidas Running products, to meet players’ off-pitch needs.

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The ACE 16+ PURECONTROL will be available in solar yellow, the on-pitch colorway from the new Speed of Light range, and a blackout version. The ACE 16+ PURECONTROL is the first time that adidas has taken an on-pitch cleat and reinvented it as a lifestyle shoe. It marks the beginning of a new focus which will see future new soccer products followed by similar off-pitch alternatives.

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Sam Handy, adidas Soccer Vice President of Design said: “We know a footballer’s life doesn’t end when he leaves the pitch. The ACE 16+ PURECONTROL UltraBOOST takes the best upper from adidas Soccer, the best craftsmanship from adidas Running, and brings it together for the first time.

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“We’ve created something that football players and fans want to see. We‘ve recognized that people love wearing our football boots on-pitch, and want to replicate that off-pitch. So we’re going to start following our on-pitch releases with off-pitch versions – this is the start of an exciting journey.”

For further information please visit adidas.com/soccer or go to facebook.com/adidassoccer or follow @adidassoccer on twitter to join the conversation.

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