Culture of Hoops

Look Closer presents… adidas AlphaBOUNCE


Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with a side of expert commentary. Inspired and provided by Managing Partner Sandy Dover.

You may have seen the adidas AlphaBOUNCE recently, but you’re getting another look today, a closer look.

The AlphaBOUNCE, in short, is a shoe made to play, it’s built for speed, and it’s made to look fast, and it’s not without purpose that they emphasize speed — the AlphaBOUNCE has an NFL connection, particular to NFL star DeAndre Hopkins of the Houston Texans:


With that said, the adidas AlphaBOUNCE is one of the more avant-garde designs to come from The Brand With The Three Stripes and takes on a few new kinds of design innovation technology in the process.

We’re re-introducting the AlphaBOUNCE here so you can look closer at the spotted footwear (kind of reminds you of a wild animal, right?) and view it set to the tone of the model’s more animalistic appearance.


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Photography by Sandy Dover. Most rights reserved.

Special thanks to adidas.


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