Look Closer presents… adidas AlphaBOUNCE


Look Closer at The BMF with Complex Media is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with a side of expert commentary. Inspired and provided by Managing Partner Sandy Dover.

You may have seen the adidas AlphaBOUNCE recently, but you’re getting another look today, a closer look.

The AlphaBOUNCE, in short, is a shoe made to play, it’s built for speed, and it’s made to look fast, and it’s not without purpose that they emphasize speed — the AlphaBOUNCE has an NFL connection, particular to NFL star DeAndre Hopkins of the Houston Texans:


With that said, the adidas AlphaBOUNCE is one of the more avant-garde designs to come from The Brand With The Three Stripes and takes on a few new kinds of design innovation technology in the process.

We’re re-introducting the AlphaBOUNCE here so you can look closer at the spotted footwear (kind of reminds you of a wild animal, right?) and view it set to the tone of the model’s more animalistic appearance.


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Photography by Sandy Dover. Most rights reserved.

Special thanks to adidas.


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