Culture of Hoops

Look Closer presents… Just Hype Summer ’16 Collection, featuring Piera


Look Closer is all about giving you the opportunity to see the best footwear and sportswear in performance & lifestyle fashion in up-close and personal, high-quality portraiture served with a side of expert commentary. Inspired and provided by Managing Partner Sandy Dover.

Just Hype has been a staple in streetwear for quite some time. With the brand’s penchant for stylized wordmarks and reimagined basics, Just Hype has cultivated a distinguished reputation for infusing the mundane with fresh accents, making their pieces look modern and, somehow, culturally timeless.

Making her debut with The BMF as a model, our contributing footwear and fashion columnist, Piera Montenero, is the central muse of the Just Hype Summer ’16 Collection. With the help of partnering photographer Shootsnapper (also modeling elements of the collection), the two show out the latest from the famed brand.

See the shots from the ladies and the official word from Just Hype on the collection below.

Exploring simplicity and intrinsic detailing which includes expressive linings on jackets coupled with inside pocket designs, discrete zippers and a contemporary exterior giving individual garments continuing versatility.

The Just Hype Summer 16 Collection suggests a delphic image throughout, progressing evermore into the realms of cut and sew but remaining consistent within its illustrious streetwear origin. Pinpointing their own obscurity to produce a more mature selection of apparel consisting heavily of high quality sweats, button up shirts featuring iconic prints, an eclectic mix of short and long sleeved t-shirts featuring panelled sides and mismatched graphics, some of which are completed with matching shorts and headwear; and a wide collection of outwear beginning with outlandish colours and classic HYPE. designs and ending with effortless yet satisfying styles, including understated HYPE. logos to the breast of the jackets and new alternatives to the original HYPE. script.

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Art direction and photography by Shootsnapper; additional photography and modeling by Piera.

Collection by Just Hype.

Sincere and special thanks to Just Hype, Piera Montenero, and Shootsnapper.

Screen Shot 2016-02-15 at 10.25.15

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