Culture of Hoops

Stephen Curry & Under Armour to Return to Asia this Summer

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For the third straight year, Stephen Curry will headline a summer tour with Under Armour beginning July 22. The two-time league MVP will once again interact with global fans and help players around the world to get better through a series of basketball clinics and consumer activations over the course of the week-long tour. The same excitement and passion that Stephen and Under Armour bring to the court every day will be delivered during the tour showcase. It will be an equal opportunity for Stephen to grow both on-and-off the court, as he continues his focus to “Stare Down Destiny” and further strengthen himself mentally, physically and spiritually throughout this summer journey.

The next generation of basketball players across Asia will have a once in-a-lifetime opportunity to work with Stephen first-hand, and fans will get to experience his commitment and drive for the game of basketball during tour stops in Beijing, Chengdu, Hangzhou and Seoul. This year, Stephen will be accompanied on the tour’s courts by his brother, and Dallas Mavericks point guard, Seth Curry.

“I’m grateful to be returning to Asia with Under Armour this summer to visit some of the best fans in the world,” said Curry. “Getting the platform to show my love and commitment to the game of basketball and help grow the game worldwide is something I never take for granted, especially with how much I learn from the people I meet each year and the incredible culture and history they represent.”

As Stephen prepares to lead the Warriors during their third consecutive NBA Finals, he’ll look to these summer tour experiences with a continued drive to refine and master his game.

This year’s tour tips off with the launch of an exclusive colorway of the CURRY 3ZER0 in Beijing, and includes the inaugural Jr. NBA National Finals, multiple basketball clinics, a product showcase, retail visits and the grand opening of the Under Armour Brand House in Hangzhou over the course of an action packed week. Stephen’s visit to South Korea marks a first for him, where he will unveil an additional exclusive colorway of the CURRY 3ZER0, participate in a consumer activation and host a private meet-and-greet with fans at the Under Armour Gangnam Brand House in Seoul.

The 2017 Stephen Curry Asia Tour Powered by Under Armour brings Stephen up close and personal with global fans who normally follow him fervently from thousands of miles away. It offers fans the chance to learn from Stephen lessons in life and basketball, but also impart the knowledge and culture of their diverse countries through experiential activations, public events, cultural happenings and more. Its purpose is to grow the game of basketball globally, while bringing cultures and traditions together and continue the elevation of Under Armour as a truly global brand dedicated to making all athletes better around the world.

Tour Dates:

  • July 22-23       BEIJING
  • July 24-25       CHENGDU
  • July 25-26       HANGZHOU
  • July 27-28       SEOUL
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